The Irish Rover in Hamburg

Wiskey sales world-wide are enormous, but the Irish whiskey is running second to the massive output of the multitude of Scottish brands. A few years ago Irish Distillers, as they saw it, tried to strengthen their position by buying over Cooley Distillers but this effort was stopped by the Governmental Monopolies Commission intervention. This left 3 companies; Irish Distillers (including the Bushmills distillery), Cooley Distillers, and Cantrell & Cochrall to do battle with their Celtic cousins...
Whiskey, like Guinness, is wrapped up in the magical tradition and folklore that makes Ireland so attractive to foreign tourists. Singing, music and pubs are completely intertwined. The term ‘Uisce Beatha’ completes this romantic entanglement ‘Water of life. In Scotland tourists are constantly on the whisky-trails and this is a major part of the Caledonian magnetism. In Ireland, the Jameson Whiskey Corner, and the Kilbeggan Museum, not to mention the compulsory visit to the Bushmills Distillery are now enormously popular with tourists and lokals alike.
	As a follow-on from this, it would be seen practical to bring the whiskey culture, tradition, mystique and brands, through an already successful marketing strategy, to the country that has adopted the Irish Pub concept quicker than others. Ireland can fight the stranglehold of Scotch by bringing the whisky-trail, in Form of an open museum to the German market and would have all products available in the very pub atmosphere which has already proven itself.
Some whiskeys in our selection are either limited edition or demand can create a delay in deliveries to the German market. They may not always be in stock. A book and leaflets of whiskey tasting notes are available behind the bar. Notes are taken from "The Whiskeys of Ireland" by Peter Mulryan,which we highly recommend.